TheConcrete x London Cloth Co.

I meet Daniel Harris in my last travel to London in November 2016, I was curious about the guy making a wool - cotton mix fabric with nice indigo colours, and wavering them with old self restored machines.. An hour of tube, las stop in north red line, and five minutes of[...]

TheConcrete x El Solitario M.C. // `Never Work´ tailor-made jacket

It is only natural that El Solitario and The Concrete Co. collaborated in the creation of a unique garment. At El Solitario we live our lives and our work in such a passionate way that we hardly see the boundaries between the two, like Fernando Garcia de la Calera (founding tailor[...]

TheConcrete x Santa Eulalia Pop Up

Since 1843 Santa Eulalia (Passeig de Gracia 93, Barcelona) it´s being a reference in luxury brands and tailoring concept store. The Concrete Co. it´s proud of having presence in most important shop in Spain, with international trade Award in 2013 and named one of the best men´s clothing boutiques in the[...]

Rough Cut Vol.1 Chapter #01 // Fernando Garcia de la Calera

Charles Edouard Woisselin´s Rough Cut is an intimate no filter view of contemporary artisans and craftsmanship, questing the soul behind the product. Vol.1 Chapter #01 // Fernando Garcia de la Calera // "Rugged Tailor" // Madrid   Know more about Charles Edouard´s work in his website:

Rugged Tailor lifestyle

Clip edited and filmed by my love Maria Guerrero during our last days of summer, with the music theme Rebellion from the Majorcan band  "Oso Leone". Intimate and "come as we are" mood, intended to be the beginning of a new phase where besides continuing to work on my technique and creativity, I also want to show[...]


Three day break midweek to drive around the north Spain rediscovering the Alto EBRO with photographer DANIEL ALEA, that I meet at the beginning of the trip. We ride about 1100 Km. Secondary roads about Castilla Leon, Basque Country and La Rioja. From Soria to Medina de Pomar, through Natural Parks, mountain passes, canyons caused[...]

Made with Passion

Video clip by Abel Blanco with music by Lucas Martino. The passion and love that we feel for our work makes us good or mediocre, make us have style as well as technique and makes us shine. Francisco Martin is a bullfighter with natural style that is given[...]

The Shrink to Fit -short film

A short film by Abel Blanco assisted by Borja Alcorta and Maria Guerrero. Filmed in Madrid, he tells the story of the tailor in a rural environment, receiving a special fabric and constructing his own trousers in a traditional way. As they come, fit wide but thanks to the washing in[...]

The Concrete Co. Madrid – Hands, brain, heart. –

Process of creating a Chino trouser made of dead stock denim fabric 12 oz. Of Burlington Mills, U.S.A. With CoffeCurry ™ natural dye. Filmed by Abel Blanco with text by Fernando Garcia de la Calera.