IOU Project

The IOU Project produces unique, handmade apparel based on fabrics handwoven in India. Because each textile is unique, IOU provides end buyers with the ability to trace the production process from finished goods right back to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility.

We are proud to launch thisCo-Lab based on the japanese Selvage Denim fabrics and the indian cotton poplin Madras.

Designs are based on the 1800-1900 Japanese rice workers, Wabi-sabi technics and natural dying, realized by Fernando Garcia de la Calera in the Madrid Workshop.